davidjcarr digital creative, insight, strategy

Unilever – Dove

CX, Co-creation, Research & Service Design


Pitch, Audience insight, Comms & Consultancy

Unilever – Hair & Beauty / BPC 

Innovation, Marketplace Design

Unilever – Care Collective eComm

CX & Platform Design, Chatbot & ML

Unilever – Dove & BPC

Experience Innovation Research & Design

Unilever – Axe

Hackathons, Research, CX Innovation 

Immuno-oncology AZ/DIG

Consultancy, Ethnography, Theme Day

Immuno-oncology AZ/DIG

Prototyping, Service Design & Creation

Immuno-oncology AZ/DIG

APG Paper

Unilever – DiG/Persil, Domestos, Simple

Strategy, Comms Planning, Transformation & TV Advertising


Strategy, Data & Media


Transformation Consultancy, Vision & Platform Concepting

Formula 1

Product Vision, Experience Strategy & Data Insight

DigitasLBi Internal

Thought Leadership, Pitches, Tool Creation and Internal Craft Skills Development

Zurich Life & Retirement

Digital Business Transformation Consulting

Digital Innovation Group/AZ

Tool Creation, Thought Leadership, IP Papers & Global Positioning Work

Digital Innovation Group/AZ

Innovation Consulting, Research, Trends & Concept Mapping

Digital Innovation Group/AZ

"Wicked Pharma" APG Paper


DLBi Zurich AZ AZ2 Wicked Pharma  

2010 onwards

Clean & Clear/J&J

Pitch, Digital Brand Strategy, Brand Idea development, Social, Content & Comms Planning


Digital Strategy, Comms &, Social Strategy, Content, App & Mobile strategy, Service Design & UX


Pitch, Digital Brand Strategy, Persona development & Research, Service & Digital Product Design


Pitch, Digital Planning, Comms, UX & Service Design, App Strategy, Social Response

Who needs another F***ing Pollen Count? (PDF)

APG Gold & Google Planning Innovator of the Year

Caring Everyday/J&J

Value Proposition, Feature & Product Roadmaps, Content and CRM strategy

Clean & Clear Keratinology Imodium Benadryl Benadryl APG Paper Download Caring Everyday

2010 - 2012


Pitch, Digital Strategy, Tech Planning & UX Lead, Social Seeding and Engagement Planning


Pitch, Digital Strategy, Engagement Planning & UX

Shell Lubricants

Pitch, Persona development & Research, Content Architecture Strategy & UX Lead


Digital Planning and Integrated Creative Process Development & UX

Male Cancer Awareness Charity

Seeding and Online Content Strategy


Brand Idea Development, Personas, UX & Social CRM Planning

Diesel Black Gold

UX Direction & Instagram Strategy


Website strategy, UX concepts, content & Facebook Activation

Listerine Keratinology Shell Lubricants

Implementing Digital

Digital Channel Planning

What is UX

Male Cancer Awareness Baxters Diesel Black Gold Rimmel

2007 - 2010 work

RAC Brand

Strategy, Comms Planning & Creative Direction

RAC Re-architecture and design

Strategy, Content Planning & Creative Direction


Digital Strategy, Insight Sessions and Creative Direction

Transport for London

Digital Comms Strategy, UX Planning & Design


Digital Strategy & Creative Direction


eCRM Digital Strategy and UX Planning


Digital Strategy, Tech. Insight, Design & Creative Direction

Tesco Phoneshop & Mobile

Digital Strategy, Tech. Insight, UX & Design

RAC Brand RAC Website Orange online advertising, eDM, eCRM, strategy TfL iTunes Dove Digital Insight Baileys Lounge Emirates Emirates

2009 work


Creative Strategy, UX Planning, Creative Direction & Pitching

Army Infantry iTV

Creative Strategy & Art Direction


Creative Direction, UX & Design

Army Officer

Creative Lead, Art Direction, Copywriting & Design


Art Direction, Design & UX


RAC Brand RAC Website ArmyFit TfL iTunes    

the ones that got away - ideas and strategies

Watercooler Roulette – Army

Insight & Creative Planning, Creative Direction

Prof. Troja ARG for HP

Creative Strategy, Digital Planning & Design

Computer is Personal HP

Creative Strategy & Art Direction

Tough Questions, Straight Answers

Audience Insight & Creative Direction

RAC Live Documentary

Insight & Digital Strategy


RAC Brand RAC Website ArmyFit TfL iTunes    

If you'd like to see more, there's always my un-updated older portfolio
or for a collection of more up-to-date work, thoughts and digital strategy whitepapers you can visit my Blog.


If you've reached this far then thank you very much, and I hope we can have a chat soon.
Thanks, David


Please note that while all work displayed here has expired or is over 18 months old it is shared in strictest confidence and remains the copyright of its respected owners. By viewing this you agree not to use, reproduce or distribute it further.