» Army on Everest

The British Army was on an expedition to tackle Everest by the West Ridge which is the hardest way to reach the summit. We developed an interactive campaign to drive traffic to the website and to make people experience a different aspect of the army.

Our goal was to make ads that integrated with the TV and press but that wasn't matching luggage. We didn't want people to just see our ads we wanted to make them interact and play with them. The campaign quickly expanded and we made interactive banners and skyscrapers, XML newsfeed ads, streaming video MPUs, e-mails, and explorable expand banners and MPUs. In addition we had Roadblock executions for when the reached the summit. They didn't. But I did get to do lots of writing as well as art direction so it wasn't all bad. Some of the executions are below.

Struggle 120x600

Blown Away 468x60

Halfway 120x600

XML Expedition Update 120x600

Explore MPU

Video MPU

UK Climbing bespoke copy 120x600

Links + Stuff


The website of Robin Garms, my partner and creative director at Publicis.

» Nick Cave

The greatest singer songwriter ever. Well I think so.

» Giles Angel

Photographer, and retoucher. And a friend.

» Holy Moly

Rules of modern life.

» La Maison des Beaux Arts

Bed and breakfast and holiday apartments in Nontron, Dordogne.